We’ve seen some great campaigns by 13th street in the past. And with this direct mailing they’ve done it again. Black tubes were sent directly to media agencies and advertising networks. In this tube they found some bullet casings and a target range poster. Each poster was hit several times in the bulls eye with the message: ‘to hit your target, rely on the professionals’. On a website they could discover how the poster was made. And that was the cool part, every poster was shot by the management of 13th street for real. Besides being a fun campaign it delivered great results as well.
13th Street Universal: The target11
13th Street Universal: Kings’ cake
13th Street Universal: Bowling balls
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 28 December 2012
- Industry: Media & Publishing
- Media type: Direct Marketing
- Agency: BETC, Paris
- Country: France
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