We’ve seen some great campaigns by 13th street in the past. And with this direct mailing they’ve done it again. Black tubes were sent directly to media agencies and advertising networks. In this tube they found some bullet casings and a target range poster. Each poster was hit several times in the bulls eye with the message: ‘to hit your target, rely on the professionals’. On a website they could discover how the poster was made. And that was the cool part, every poster was shot by the management of 13th street for real. Besides being a fun campaign it delivered great results as well.