As part of Coca-Cola’s Wish Upon a Coke campaign, special Wish Booths activated by Coca-Cola bottle caps were installed around Dubai inviting UAE residents to make a wish for their families back home. Some wishes in India, Pakistan and the Philippines went on to become a reality.
Coca-Cola: Wish Booth10
Coca-Cola: Recycling Billboard
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- Date: 30 March 2015
- Industry: Non-Alcoholic Drinks
- Media type: Direct Marketing, Online content
- Agency: Y&R, Dubai
- Country: United Arab Emirates
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