Now this is something awesome! A bottle of wine which is actually promoting a brand of beer. How is this even possible? A lot of men prefer to drink beer instead of wine, but drink wine to fit in. So Export Dry tried to save them from this. They titled a bottle of wine ‘You don’t have to do this’. On the back of the bottle they wrote this amazing copy, you definitely have to read it yourself. Click on the image below to enlarge and just enjoy this brilliant idea.
Export Dry: The wine that sold beer21
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Details
- Date: 8 May 2012
- Industry: Alcoholic Drinks
- Media type: Direct Marketing
Credits(add credits)
- Agency: Colenso BBDO, Auckland
- Country: New Zealand
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