For the very first IKEA store in Croatia, IKEA’s creative agency did a cool Direct Mailing towards journalists. They sent typical IKEA boxes with a IKEA-pencil and a blank paper with a manual enclosed.
Ikea: Direct Mailing11
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Details
- Date: 13 September 2013
- Industry: Retail
- Media type: Direct Marketing
Credits(add credits)
- Agency: I To Nije Sve!, Zagreb
- Country:
Croatia
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