According to Misereor it’s not enough for reporters to write about the earthquake in Haiti, they have to help out with donations as well. In this mailing they reduced the message to only one sentence: “Deeds, not words”. Together with this note they enclosed loose letters from the rest of the message. The mailing had a huge success, almost half of the 500 reporters answered.
Misereor: Loose letters17
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Details
- Date: 23 October 2010
- Industry: Non-profit
- Media type: Direct Marketing
Credits(add credits)
- Agency: Kolle Rebbe, Hamburg
- Country: Germany
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