Bovil DDB in Eindhoven made this extremely cool direct mailing for Philips. Apparently Philips created a special light that attracts bugs and they’ve fully integrated this into this card. With the help of a little magnet the insect is attracted by the light.
Philips: Attract insects17
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Details
- Date: 25 July 2011
- Industry: Consumer Electronics
- Media type: Direct Marketing
Credits(add credits)
- Agency: Bovil, Eindhoven
- Country:
The Netherlands
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