The new Post-it Super sticky note has a greater adhesive force than the traditional Post-it notes. To demonstrate how sticky they really are they have created a direct mailing. They wrote the address on a Super Sticky instead of on the envelope itself. This is the best proof of the quality of these Post-it’s, because when you mail a letter it goes through a lot of stuff before it reaches it’s recipient. Besides being a mailing, it was also a quality test, because 99% of the letters arrived they could say the quality was more than sufficient. Above the picture of the envelope you can read the letter they’ve sent to potential customers.
Post-it: Super sticky note13
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Details
- Date: 16 June 2010
- Industry: Home & Office
- Media type: Direct Marketing
Credits(add credits)
- Agency: Publicis, Brussels
- Country: Belgium
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