To launch the full season DVD release of Sony Entertainment Breaking Bad in Japan,Geometry Global, Japan created a very unique limited edition pack: "8-Bit Walter White". 

To maximize the WOM, they sent this unique pack to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating huge buzz and PR. The DVD quickly achieved the number 1 position in Amazon’s DVD reservation ranking within the foreign drama category.