The Polo nowadays represents Volkswagen’s original brand ethos of “democratizing innovations”. In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. To demonstrate how the Polo Principle worked in an engaging way, Volkswagen decided to democratize one of the most hyped technologies in recent years, the 3D printer.
Volkswagen: The Polo Principle14
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- Date: 25 February 2013
- Industry: Automotive
- Media type: Direct Marketing, Technology
- Agency: DDB, Copenhagen
- Country: Denmark
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