Mercedes-Benz Night View Assist is an infrared system to get better sight during the night.How to promote this innovative technology? To change a night, into a day. Look what happens when these cars passed by in the center of Amsterdam.

Cool application by Mercedes-Benz. Not a commercial one, but a useful one. One to help people save their battery, just like the BlueEfficiency technology does with their Mercedes cars..

“Messages from Mars”, is a Gold Design Lion winner at Cannes International Advertising Festival. The famous label was removed from the candy bar, only leaving it black. They provided consumers with the complete alphabet in the Mars font. The bar became an

Personalised M&Ms are being promoted in the Netherlands through a print campaign displaying a keyboard made out of M&Ms. The campaign, launched in August 2008, invites visitors to the site to send M&Ms as a gift to their friends. The advert