Cool campaign, unless you are a hipster. Prepared to be hunt down then. It is made by Garagista, a South-African beer brand. Their beer got stolen by a bunch of hipsters, help Garagista to find it back and win a case of beer.

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6×8m canvas out of small white ston

FoxP2 came up with this great idea to promote an online spam filter. Instead of a boring ad they did the complete opposite and filtered out all the ads on 2 pages of a newspaper. Just illustrate what a spam filter does appears to be the perfect approach.

At the occasion of a Whisky Live Festival, Drive Dry, an organization striving for safe driving, created an ambient campaign. They collected the personal belongings of Heather Cosser, a woman killed by a drunk driver. Those belongings were crushed in a he

Update: I said it’s not really innovative, but this is just a shameless copy, it was already done by Publicis Casadevall Barcelona in 2003.