Ace, also known as Tide is a popular laundry detergent manufactured by Procter & Gamble. The following two print advertisements link to “The Great White” in this case the white shark and avalanche.

Paradontax is a brand of sodium-bicarbonate based toothpaste that contains natural herbs. The toothpaste is especially used to fight bleeding gum. This print campaign from Grey, Bucharest shows in a dramatic way the power of Paradontax to fix bleeding gum

The challenge was to create awareness for Lenor flower – scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and power