Ismel Dural is a circumciser who owns a clinic in Istanbul. To spread his contact details in the city, the man needed an easy and economical solution. The agency Grey found the best solution for him. Cheap, easy to distribute and extremely funny..

These ads depict three misspellings and a “Did you mean?” Google search, along with the phrase, “We know what you are searching for, even when you don’t.” The first is a battlesheep instead of a battleship, the second one jetleg instead of a jetlag an the