During the 2018 U.S. government shutdown, Kraft Heinz launched the 'Kraft Now Pay Later' campaign to support furloughed federal workers. Recognizing the financial strain on families, Kraft opened a pop-up grocery store in Washington, D.C., offering free Kraft products to affected workers. Visitors were invited to take what they needed and 'pay it back' by volunteering or donating when they were able. This initiative underscored Kraft's commitment to family well-being and community support during challenging times. ​