Ikea refurbishing abandoned restaurants to prove that home kitchens can easily beat restaurant experiences

Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.

Those who still use paper calendars tend to avoid mobile internet. Being a leading mobile internet carrier MegaFon introduced them to mobile internet with a beautiful paper calendar. Every month has a hidden special story. Users uncover the stories using

To let everyone experience the new Audi TT, the russian agency Instinct BBDO applied 4DX movie technology to a TV commercial.

As a part of an integrated 'Wake Up Love' campaign, IKEA Russia has converted one of the cinema halls into bedroom, completely replacing standard seats with cozy beds.

Using the photo tagging feature of Instagram, IKEA has managed to create a mosaic of its products creating a website on its own.

This campaign from IKEA Russia is nice example which allows consumers the opportunity to take part in a kitchen story and experience their kitchens.