The first TVC of the Investec “Ambition’ brand campaign, titled ‘Promaths’, portrays the story of Sowetan-born Lindiwe Zondo, an alumna of Investec’s Promaths programme, who went on to achieve a perfect score on her matric certificate for Mathematics and Physical Science to eventually qualify as an engineer. 

The poignant and beautifully executed narrative follows a young Lindiwe through the use of a mathematic equation that pulls her struggles and ultimate triumph into perspective. Although her long commutes, late hours and problems with access to electricity in the township result in ‘minuses’ and ‘divisions’, her ambition ultimately served as the most important factor in her eventual success.