Testing light bulbs before any point of purchase is a part of Indonesia's culture and retail experience as consumer need to make sure that the light bulbs work before they decide to buy them. However this practice is inconvenient and time consuming. So we

Nowadays the advance in technology never stops. But how can advertising agencies keep on using these new inventions in ads. How can they keep ads good and interesting? I think JWT did a great job on this one, just keep thinking out of the box, and things