Leroy Merlin, a French worldwide home-improvement and gardening retailer, shot their tutorials inside charities to renovate them. They started from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting , this same material and tutorial renovated the shelter homes. By doing this, tehy helped a Charity that hosts more than 1200 people monthly. The tutorials were put on YouTube, each of them ends with a call to action for other Charities. Tutorial for Good has become a format and it’s now available to all charities in need. More than 50 have already adhered to the project.
Leroy Merlin: Tutorial for Good14
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Details
- Date: 29 April 2016
- Industry: Retail
- Media type: Online content
Credits(add credits)
- Agency: Publicis, Milan
- Country: Italy
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