To promote the Quebec City Magic Festival, the festival and Lg2, pulled a trick on the streets. While a guy was billboarding the posters of the festival, suddenly the mop started to float in the air. Passengers didn't know what was happening.

Reviveaphone, created by Oliver Murphy and successfully pitched on the British-version of Dragon’s Den last January, provides a surprising fix for repairing a phone that’s been dropped in water or any other kind of liquid. Reviveaphone is a chemical solut

Valid custom tailoring decided to help ex drug-addicts to find a job. Because there will always be prejudices against them by future employers, they were given a chance to make a very good first impression in a custom made suit.

To promote a custom tailoring service, this special billboard was made. You can change the sizes of the model by pulling the arrows at the edges, this illustrates the tailer will fit every size. It looks hard to pull the edges though.

Texting and driving is now a very common cause of car accidents. In this commercial they are illustrating why it’s never been a problem in the past. A very funny commercial which really shows us the absurdness of texting and driving.

Promote a magic festival through a billboard which performs real magic itself. This will definitely attract people’s attention but will probably not work as good as the video shows. lovely idea though.

Familiprix is a Canadian group of independent pharmacists. To promote this four creative print ads were created by advertising agency lg2.

ASSS is a health organization in Canada. To raise intrest in pursuing a career in public health they’ve made, together with their agency Ig2 this interactive abri-bus billboard. When people would enter the bus-stop, they would hear a constant no