Total Immersion created a creative application for the iPhone 4 using augmented reality. The app uses the iPhone 4’s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses through their iPhone 4. You can buy it directly online or find the nearest shop that sells that particular model. It is also socially integrated so your friends can approve it in real time before you buy it.
For those of you who have an iPhone 4 and speak French, you can download the app here for free.