Carling empowered people to become the coach for the two main South African football teams; The Kaiser Chiefs, and The Orlando Pirates. All people needed to do is vote for their players / relevant positions via their phone, using unique codes found on bottles of Carling Black Label.
Carling: Be The Coach16
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- Date: 15 June 2012
- Industry: Alcoholic Drinks
- Media type: Mobile
- Agency: Ogilvy & Mather, Cape Town
- Country: South Africa
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