Nivea Sun Kids created a mobile app and technology-laden magazine insert that allows parents to keep track of their kids in busy spaces such as the beach. With “The Protection Ad” FCB Brasil in Sao Paulo created a bracelet that was inserted in Brazilian magazines and works in conjunction with a mobile app that lets parents follow their children’s every move. The campaign provided parents with a valuable utility and lived up to Nivea’s brand promise of protection. It also won the Grand Prix in the Mobile category at the Cannes Lions International Festival of Creativity.
Nivea: The Protection AD8
Awards won (add award)
LIA Awards - 2014 - Silver - The NEW
LIA Awards - 2014 - Bronze - Design
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- Date: 1 July 2014
- Awards: 3
- Industry: Beauty & Personal Care
- Media type: Mobile, Print
- Agency: FCB, São Paulo
- Country: Brazil
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