Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. We provided a much more effective way to give.

QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles.

Linking directly to a JustGiving page, we enabled the public to donate directly to Simon on the Streets: a homeless charity that supports men and women who are sleeping rough on our streets.