To prove the loading capacity of the Volkswagen Crafter, the brand came up with this cool activation. They set up a giant QR code composed entirely of wooden crates. Once the QR Code was flashed, people saw a video showing that all the crates came out of the Crafter.
Volkswagen: Giant QR-code12
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Details
- Date: 19 June 2012
- Industry: Automotive
- Media type: Mobile
Credits(add credits)
- Agency: DDB, Miguel Hidalgo
- Country:
Mexico
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