Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.
Volkswagen: Test-drive Print ad17
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- Date: 10 March 2011
- Industry: Automotive
- Media type: Mobile, Print
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