Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside. To prove this, the brand created a unique consumer journey to the bottom of t

A bank manages your money and should therefore be trusted. For this reason they create most of the time pretty serious and boring advertisements. Advertising agency Ogilvy in Ukraine found this an opportunity to “not be surprising”.