Fevicol is the most famous brand for adhessives in India, it’s owned by the big multinational Pidilite . Their slogan is: “The Ultimate adhesive since 1959″.

This is an old but very effective advertisement. They twisted the words. We are all familiar the slogan ‘Smoking causes cancer’ but the other way around ‘ Cancer cures smoking’ is very provocative. Even the most die-hard smoker will think twice before he