3MillionDogs and their Facebook app, which has 2.5 million page views each month, has launched a poo-smelling fragrance “Fetch by Fetch” for your canine friend. 

For a mere $100 for a 1.8 ounce glass bottle, you can have the scent that the site describes as having “the quiet but sensitive fragrance of poo with notes of fresh mowed grass and just a hint of floral it’s the perfect way for them to release their inner bitch.”

The new fragrance is available exclusively at 3MillionDog’s retail site Good Dog Deals