Whether you’re switched on and pushing it hard in GO mode, or chilling out and kicking back, adidas have your back. Their new gear goes beyond clothing — it’s all about knowing that on or off the pitch, your team is the best in whatever they do.

Adidas’ 2015 Super Rugby range is all about connecting the intensity of the on-field players’ effort they put into every moment of training or game, and their time spent having fun and relaxing off the field. What was necessary was a product and campaign launch that showed the NZ Super Rugby fans their heroes in an atypical, off the field mode, kicking back, having fun and what to wear while doing it.

The campaign has just launched online and will run throughout the season.