Great integrated campaign from AIG, a, insurance company in Israel. Using the largest VOD site in Israel they went through dozens of movies searching for very specific scenes. They then added unique banners for each of them, illustrating their message perfectly while hovering over that specific movie scene.
AIG: Vod Takeover10
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 19 March 2014
- Industry: Financial Services
- Media type: Online content
Credits(add credits)
- Agency: McCann, Tel Aviv
- Country:
Israel - CEO: Yossi Erez
- ECD: Ami Alush
- Art Director: Moran Kal
- Copywriter: Tal Schweiger
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!