This almost four-minute film is remarkable. (It's supported by three 30-second spots, one of which will run on TV.) Slow-motion cinematography, shot at 1,000 frames per second, captures the brutal consequences of taking your eyes off the road to glance at your smartphone, even briefly.
AT&T: It can wait10
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Details
- Date: 21 July 2015
- Industry: Telecom
- Media type: Online content
Credits(add credits)
- Agency: BBDO, New York
- Country: USA
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