BBC: David Attenborough8

30 years after rising to fame with Knight Rider and Baywatch, the BBC decided to make a series on David Hasselhoff: “Hoff the Record”. The sitcom follows The Hoff as he moves to the UK to get his career back on track and make sense of his increasingly sur

This creative advertising campaign made for BBC makes great use of media placement. The message “See both sides of the story” is place on corner billboards, showing a different tale on the same situation.