British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It’s time to Visit Mum!”. The campaign features real people with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).
British Airways: A ticket to visit Mum15
British Airways: Discover yourope
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- Date: 6 August 2013
- Industry: Transport
- Media type: Online content
- Agency: Ogilvy & Mather, New York
- Country: USA
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