Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today. The Burger King brand is known for putting the crown on everyone’s head and allowing people to have it their way. Bullying is the exact opposite of that. 

So Burger King is speaking up against bullying during National Bullying Prevention Month. In the experiment, more people stood up for a bullied Whopper than a bullied high school Jr.