Celebrating 125 years of Coca-Cola continues. This time they use the happiness theme in Peru. In a crowded district in Lima they deliberately left a wallet containing $100, now it comes down to testing people’s honesty. Who will return it to it’s rightful owner and receive a ‘happiness’ welcome? Apparently 70% did!
Coca-Cola: The wallet of happiness19
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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