Celebrating 125 years of Coca-Cola continues. This time they use the happiness theme in Peru. In a crowded district in Lima they deliberately left a wallet containing $100, now it comes down to testing people’s honesty. Who will return it to it’s rightful owner and receive a ‘happiness’ welcome? Apparently 70% did!
Coca-Cola: The wallet of happiness19
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Details
- Date: 19 July 2011
- Industry: Non-Alcoholic Drinks
- Media type: Online content
Credits(add credits)
- Agency: McCann, Lima
- Country: Peru
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