Digital marketing conference (or DMC) is the largest and most significant event for digital marketing professionals in Russia. The main difference about DMC 2013 was inviting only foreign speakers. To stress that uniqueness they did an ironic photo session under which known leaders of Russian digital industry acted as models. Creative directors, owners of advertising agencies and well-known marketing specialists became targets of their campaign showing that they have no chance to participate in DMC 2013 as this year only foreign experts are invited.
