Paris, is one of the most terrible cities to drive around. Next to the traffic jams and agressive driving style, insurances, maintenance and accidents makes driving a very expensive way of traveling. Europcar France ran a hidden-camera-campaign using crushed cars to raise awareness of renting rather than owning cars..
This is a must see prank..
Europcar: Crush hour16
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Details
- Date: 11 February 2011
- Industry: Transport
- Media type: Online content, Outdoor
Credits(add credits)
- Agency: Ogilvy & Mather, Paris
- Country: France
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