Great video made by Honda. In 1989, the famous F1 driver, Ayrton Senna set the world’s fastest lap in Japan. Because of Honda’s technology back then, they simulated this lap using music boxes and a light show. A great tribute for a great driver.
(In the video you can set the subtitles for those who don’t understand Japanese)
Honda: Sound of Honda21
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D&AD - 2014 - Black Pencil - Crafts for Advertising
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LIA Awards - 2014 - Grand LIA - Digital
LIA Awards - 2014 - Gold - Branded Entertainment
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Spikes Asia - 2014 - Gold - Digital
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Details
- Date: 3 August 2013
- Awards: 18
- Industry: Automotive
- Media type: Online content, Technology
Credits(add credits)
- Agency: Dentsu, Tokyo
- Country: Japan
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