IKEA is applying an interesting strategy in this commercial, they started to think why people are using their furniture in real life. DJ’s and vinyl lovers are using the EXPEDIT shelving units for years now to store their records and finally IKEA realizes this. In a smart way they are illustrating this learning and play on the vinyl trend of the last few years.
Ikea: Harry’s records10
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Details
- Date: 6 February 2013
- Industry: Retail
- Media type: Online content
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