We have received another nice campaign from KLM this week. They introduce their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment, using candid camera.
KLM: Personal Space14
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Details
- Date: 14 February 2011
- Industry: Transport
- Media type: Online content
Credits(add credits)
- Agency: RAPP, Amsterdam
- Country:
The Netherlands
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