To launch the Nokia N8, advertising agency W+K London created a series of videos demonstrating a range of madness actually achievable with the device and Nokia technology.

The theme is “It’s not technology, it’s what you do with it,” and the campaign shows several eye-popping feats executed using inventive hacks of Nokia tech. Among them, a hamster-wheel-powered phone charger and Dot, a film featuring a 9mm character and shot on the N8.