Every basketball fan will love this short movie. Kyrie Irving, NBA-player at the Cleveland Cavaliers and Rookie of the Year, dressed himself in ‘Uncle Drew’, an old man that played basketball when he was young. When someone of a Street Ball contest injured himself, Uncle Drew replaced him, and played a hell of a match. Even though people understood this was fake, it remained funny.
Pepsi: Uncle Drew27
Awards won (add award)
Cannes Lions - 2013 - Silver - Branded Content And Entertainment
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- Date: 25 May 2012
- Awards: 2
- Industry: Non-Alcoholic Drinks
- Media type: Online content
- Agency: The marketing arm, Dallas
- Country: USA
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