And yet again, Procter & Gamble strike again with a moving campaign. They noticed that 'like a girl' is always seen like someting negative. Therefore they asked several people, girls included to do things like a girl. This was the result:
Procter & Gamble: Like a girl14
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Awards won (add award)
LIA Awards - 2014 - Gold - Branded Entertainment
LIA Awards - 2014 - Gold - Non-Traditional
LIA Awards - 2014 - Gold - Non-Traditional
LIA Awards - 2014 - Bronze - Digital
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Details
- Date: 27 June 2014
- Awards: 6
- Industry: Beauty & Personal Care
- Media type: Online content
Credits(add credits)
- Agency: Leo Burnett, Chicago
- Country:
USA
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