Renault is launching a new campaign for the Megane – The Megane Experiment. A Frenchman travels to Gisburn, a small village in Northern England, to find out whether ‘a car can change a town’. What follows is a remarkable documentary of the Frenchman, bringing ‘Joie de Vivre’ (meaning ‘Joy of Life’) into the lives of the inhabitants of Gisburn.

Although it ridiculizes the Brits, by showing their bitterness and their asocial nature, in the end, every inhabitants is filled with Joy. The documentary takes about 11 minutes but is fun to see and has this French way of humor..