Win yourself a One Show Gold Pencil with the world’s first advertising campaign. Rethink Canada is crowdfunding a campaign whose credit list is for sale. For just $1, you can add your name to the campaign's credits as a member of the "Creative Team." For $10, you'll be the writer or art director,  for $25 you'll be a creative director, for $50, executive creative director and for $100, a chief creative officer. If you have money enough, you might want to consider to spend $1,000, then you will be listed in the credits as "The Chosen One."

Rethink will enter the campaign, called "One Dollar One Show," and if it wins anything, everyone who paid up will legitimately be able to call themselves One Show Pencil winners.