Fathers usually make lots of sacrifices so that their children can have even a better life than they did. Nevertheless sometimes this means that they have to give up their own dreams to let their children dreams come true.

Sodimac Homecenter wanted to pay homage to all of those fathers who put their children before anything, even themselves.

To achieve this we decided to create a video content using real fathers and their children instead of actors so that the emotion of the ad would be real.