This holiday season, TBWA\Toronto made clients happy by making their kids happy. Instead of making ads, they made toys, designed entirely by their clients’ kids. They invited each kid to let their imagination run wild and draw the best, most awesome toy possible. TBWA then brought that toy to life in a 3D print. Once the toys were completed, they created special packaging unique to the each toy. There’s nothing greater than the gift of your own imagination.
TBWA: Toy lab7
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