Grupo TEDx was born to spread TEDx talks in the language of the people: Cumbia. TEDx looked for musicians with this rhythm in their DNA, invited them to attend the talks and write songs of the ideas. That way they’d introduce TEDx to people who’d never heard about it..
TEDx: Human Arabesque
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- Date: 7 June 2013
- Industry: Leisure & Events
- Media type: Online content
- Agency: Ogilvy & Mather, Buenos Aires
- Country: Argentina
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