Type Bookstore: The Joy of Books14

This is a commercial that will appeal to all the people who work in advertising. Everybody knows the question: do you know the commercial of…. Sometimes people will get sick of these questions, well in this advert they suggest the perfect solution.

This film and photographic experiment set out to prove The Power of X by attempting an Ideas Worth Doing for TEDx Summit. The project fused architecture, dance, math and magic into a bespoke 18-meter high triangular mirrored structure to create the world'