Volvo Car Netherlands introduces Volvo Lifesaver, a pilot in which twenty Volvo owners take to the road with an AED (Automatic External Defibrillator) in their car. The portable device - which can restore the heart rhythm with an electric shock in case of cardiac arrest - is linked to Heart RateNow, the national call system for resuscitation by civil aid workers.
Volvo: Lifesaver35
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 15 October 2021
- Industry: Automotive
- Media type: Online content
Credits(add credits)
- Agency: Ogilvy & Mather, Amsterdam
- Country: The Netherlands
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!