Volvo Car Netherlands introduces Volvo Lifesaver, a pilot in which twenty Volvo owners take to the road with an AED (Automatic External Defibrillator) in their car. The portable device - which can restore the heart rhythm with an electric shock in case of cardiac arrest - is linked to Heart RateNow, the national call system for resuscitation by civil aid workers.
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- Date: 15 October 2021
- Industry: Automotive
- Media type: Online content
- Agency: Ogilvy & Mather, Amsterdam
- Country: The Netherlands
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